Blog knowledge
All our knowledge and articles are collected here, which are regularly updated
Find the information you need in our knowledge base
All articles
Sales management in restaurant
Restaurant Discounts and Promotions: How to Measure Their Real Economic Impact
Restaurant discounts should be measured by economic impact, not sales growth alone. This article explains how to evaluate promotions using baseline demand, uplift, cannibalisation, sales mix, discount depth, variable costs and contribution margin. It shows how restaurant managers can identify real incremental value and turn promotional analysis into better decisions.
